Analisis Pemasaran Ikan Laut Segar Bagansiapi-Api Menurut Perspektif Ekonomi Islam Kecamatan Bangko Kabupaten Rokan Hilir

Abstract

This study aims to analyze the marketing of fresh marine fish in Bagansiapiapi from the perspective of Islamic economics in Bangko District, Rokan Hilir Regency. This research employs a quantitative approach using a questionnaire as the data collection instrument. The population of this study consists of 18 respondents; therefore, the sample also comprises 18 respondents, with the sampling technique using total sampling. The data analysis techniques include instrument validity and reliability tests, followed by hypothesis assumption tests, namely the normality test, homogeneity test, and linear regression analysis. The next stage involves hypothesis testing. The results show that there is a relationship between the two variables, as indicated by a coefficient of determination value of 0.677. Meanwhile, the R Square value is 0.458, which means that the independent variable (fish marketing) influences the dependent variable (fishermen’s catch results) by 45.8%, while the remaining 54.16% is influenced by other variables. Therefore, the null hypothesis (H₀) is rejected and the alternative hypothesis (Hₐ) is accepted, indicating a significant relationship in fish marketing