Analisis Pemasaran Ikan Laut Segar Bagansiapiapi Menurut Perspektif Ekonomi Islam Kecamatan Bangko Kabupaten Rokan Hilir

Abstract

This research aims to find out the marketing analysis of fresh sea fish, Bagansiapi-api, according to an Islamic economic perspective, Bangko District, Rokan Hilir Regency. This type of research is quantitative research using questionnaires. The population in this study was 18 people. So the sample also numbered 18 people with a sampling technique using total sampling. The data analysis technique uses instrument validity tests, namely validity tests and reliability tests. Then proceed with testing the hypothesis requirements, namely: normality test using homogeneity test and linear regression test. The next step is to test the research hypothesis. Based on the research results, it was found that there is a relationship between these two variables from the coefficient of determination value of 0.677. Meanwhile, the R Square is 0.458, this means that the influence of the independent variable (Fish Marketing) on the dependent variable (Fishermen's Catch Results) is 45.8% while the remaining 54.16% is the influence of other variables. Thus, Ho is rejected and Ha is accepted in the second hypothesis, which is found in fish marketing